Here are a few examples of infographics* I have created for various projects. Confidential information has been removed. Click on the images to see full-size versions.

Diagram showing the relationship between an ever-more-demanding market and the addition of new facilities to an attraction.

This diagram shows the relationship between changing market demands and the construction of new facilties.

  • The gold line shows that over time customers demand ever more and ever better facilities.
  • The solid blue line shows the attraction's facilities: first the current offer and then the improvements resulting from a "Phase 2" development.
  • The area marked Opportunity for supply-led demand & experimentation shows that if Phase 2 is opened at the right time there is a period when the attraction will be "ahead of the market", able to offer more than customers expect and to use this in imaginative ways to strengthen its market position.
  • Finally, the dashed blue line shows what happens if new facilities are not provided. The attraction falls further and further behind what the market expects and eventually reaches a "tipping point" where it simply cannot satisfy its previous client base.

Diagram showing rates of arrival and departure and number of visitors in-ground.

This diagram is part of the output of a software tool I constructed to assist in modelling visitor flow in museums and other attractions. The user provides data or estimates for the number of people arriving in time-slots throughout the day and on the typical range of dwell times. The tool then calculates the rates of arrival and departure in persons per minute or hour and the number on the premises.

  • Rates of arrival (red line) are relevant for designing and staffing the ticket counter, turnstiles and, with larger attractions, for transport planning.
  • Rates of departure (blue line) are relevant for designing the shop and also for transport planning.
  • Peak-in-ground (the maximum number of visitors on the premises) is relevant for sizing and safety considerations: if the model shows more people than are safe it will be necessary to reduce the rate of arrivals, reduce the dwell time, or enlarge the visitor areas.

Chart showing cumulative cashflows. Click here to display larger version.

This chart summarises the capital funding of a major project.

  • Short black columns at the bottom show projected expenditure by month.
  • Taller grey columns show (1) spending to date (2) amount required to commit to detailed design (3) amount required to commit to construction and (4) total project cost.
  • Dotted grey lines show amounts that must be in hand to cover the next 3 or 6 months outgoings.
  • Dark blue line shows cumulative expenditure.
  • Other coloured lines show drawdown from various funding sources.

Diagram showing the stages of a cultural project's life cycle.

This diagram, which was published in the Cultural Framework and Toolkit for Thames Gateway North Kent, shows all the stages in the life-cycle of a cultural project and links them to the stages of the planning approval process and the Government's Gateway review process.

  • The tall bars on the left indicate the local, regional and national stakeholders that may be involved.
  • The gold blocks show the life-cycle stages (splitting in the middle to cover both capital and revenue projects). Small red arrows are a reminder that most stages of a project require a process of iterative refinement.
  • The column of blue shapes shows the stages of the planning approval process and links them to project stages.
  • The grey shapes at right show Gateway Reviews 0 to 5 and where they fit in to the life of the project.
  • Finally, the red and dark blue shapes at the bottom are a reminder that getting to the operational stage is only the beginning
    of the project's useful life.

Bubble chart.

This diagram shows how many days in the year, on average, visitor attractions in different regions and sectors reached full capacity. The data was available in published sources, but scattered across different pages. Pulling it together like this—which I did in a report for the Heritage Lottery Fund—gives a simple overview of where grants to increase access to the national heritage might most effectively be targeted.

  • The area of each bubble is proportional to the number of days at which the average attraction in the region and sector was chock full of visitors; the figures show the actual numbers of days.

* Yes, it's in the OED.